The ever-changing scenarios in the world economic system, and in general the study of consumption phenomena related to it, require projects and products with contents that are increasingly complex, multifaceted and capable of simultaneously addressing contiguous, synergistic and high-strategic areas.
Theoretical knowledge must increasingly weld to business practices, marketing and industrial process management actions and be consistent, effective and in tune with those of communication and branding.
Progetto Palma is the platform that brings together professionals who are experts in each individual field and who are able to collaborate with each other to face the difficult challenges of the market.
The ever-changing scenarios in the world economic system, and in general the study of consumption phenomena related to it, require projects and products with contents that are increasingly complex, multifaceted and capable of simultaneously addressing contiguous, synergistic and high-strategic areas.
Theoretical knowledge must increasingly weld to business practices, marketing and industrial process management actions and be consistent, effective and in tune with those of communication and branding.
Progetto Palma is the platform that brings together professionals who are experts in each individual field and who are able to collaborate with each other to face the difficult challenges of the market.
BRANDING AND MARKETING
Brand creation, naming | Brand strategy
Brand positioning | Brand identity
Brand experience | Market and competitor analysis
COMMUNICATION
Identification of target markets
Media verification
Creation of investment budget
PRODUCT AND DEVELOPMENT
Conception and creation of new products
Prototype and product creation
Business development plans
EDUCATION AND TRAINING
Partnerships with international schools and universities
Implementation of workshops and training courses
Collaborations with international faculty
FORMAT CREATION AND DEVELOPMENT
Design and implementation of formats
Design and set-up realization
Identification and management of suppliers
INTELLECTUAL PROPERTY
Trademark and patent registration
Intellectual property protection
Supervisory services for trademark ownership
FUNDRAISING AND LEGAL ASSISTANCE
Legal assistance with in-house partnership
Management of applications for national and European funds
EVENTS
Organization of meetings, fairs and events
Conception, creation and realization of spaces and installations
Casting artists, models, photographers and videomakers
CONNECT
